Sony Smartwatch 2, what does it do ?

Why do Sony suck at adverts ? 

Sony have a long history of great products, and up until the turn of the millenium they were pretty good at making adverts interesting for their range of Walkman, Playstation 1, HiFi, The Playstation "Do Not Underestimate" was one of the best adverts of its generation. Mini Disc adverts around 1997 were great too, it showed a man using the Mini Disc players features, wasn't so hard was it Sony !?

Mad

Then they went stark raving bonkers.


Sony tried to be the picasso of adverts, hired Ronald McDonnald instead of saatchi & saatchi and ended up with the most consumer confusing adverts in history... remember the stupid dancing clowns for the PS3 ?

No ? well it was rubbish, and as a reminder - here it is.

Smartwatch 2

Which brings us to 2013 and the new incoming Sony Smartwatch 2.


The first Smartwatch was a good 'Beta' of sorts, wasn't really tempted with it due to price and features (plus it had waterproof issues) also it looked bland and boring, and would only be cool in a nerd convention, dressed as a superhero.

It just wasn't sexy.


Sony are already in a market that doesn't have Samsung, Apple or Google in, and you would think their new incoming watch would have an advantage. Great adverts, being first to market etc means they should be able to shut out the opposition. Expecting Sony to go sexy with this replacement for the dull smartwatch.

So time for an advertising assault like.no.other or more make.believe ? 

Features ?

This is the only confirmed infomercial Sony have pumped out, can you tell us the issue here. We can think of a few. 

Erm, what does it do !? What makes this better than the last one ?!

Come on Sony you can do better than this and not leave it to the world of Bloggers and various review sites to get your point across.

Seems like the goal is open and Sony are hoofing the ball into Row Z. Samsung, Apple and Google will be on the pitch soon.